BMW
Group Malaysia recently introduced the newest editions of the BMW 7 Series –
the new BMW 730Li, BMW 740Li and the BMW ActiveHybrid 7L at the BM W Malaysian
Open 2013. The premium automaker’s award winning flagship luxury sedan combines
stylish design, luxury, and comfort with top class efficiency and driving
dynamics that is the hallmark of a BMW vehicle.
The
highlights of the new BMW 7 Series are its upgraded interior with optimized
soundproofing, improved ride comfort, new Adaptive LED headlights, and
state-of- the-art safety technology to create an in-car experience like no other.
Combined with the world’s most powerful six-cylinder in-line petrol engine, the
new BMW 7 Series will set new performance and efficiency benchmarks in the
premium segment.
The
launch of the new BMW 7 Series also expands on the company’s revolutionary
Advanced Hybrid vehicle offerings with the introduction of the BMW ActiveHybrid
7L. The car combines the latest hybrid technology with intelligent energy
management systems, enabling significant all- electric operations and reducing
fuel consump tion by up to 27%.
Flawlessly
executed design with premium materials and quality workmanship define the interior
of the new BMW 7 Series. Newly designed and ergonomically optimized leather
seats with electrically adjustable individual seats offer optimal support and
unbeatable long-distance comfort. As for
passengers, they travel in luxury too as the freestanding 9.2 inch flat screens
for the rear seats provide a refreshing travel diversion with endless entertainment
options.
The
BM W ActiveHybrid 7L is further
enhanced with superior
audio-visual enter tainment,
boasting the Bang
& Olufsen High End Surround
Sound System which delivers impeccable
sound quality, with 16
loudspeakers and an illuminated cen tre loudspeaker that can be retracted into
the instrument panel for top-class audio-visual entertainment.
While
dynamic performance continues to be an outstanding quality of the new BMW 7
Series, sophisticated chassis technology is incorporated to ensure refined
delivery of power from the drive system via a pneumatic rear suspension.
For further
driving comfort, t he
BM W 7 Series
also comes with
an electronically controlled damping
system that is connected
to each wheel,
and adjusts to road conditions and driving styles. For example, a stiff
chassis setting will be adjusted in response to unevenness in the road surface,
thus giving drivers a thoroughly improved driving experience on rough
surfaces.”
At the heart
t of
the new BMW 7
Series is the multi-award winning
six-cylinder in-line petrol engine with BMW Twin Power
Turbo technology, which teams up
with the award winning BMW intelligent
eight-speed automatic transmission
to significantly reduce
fuel consumption and emissions. For
the BMW 730Li,
the 3-litre petrol
engine delivers a
maximum output of 190
kW/258 hp with
torque peaking at
310Nm. Fuel economy is
8.7 litres per
100km, with CO2 emission of 202 grams per km making the
BM W 7 30Li 11% more efficient than its
predecessor.
The
new BMW 7 Series are available for purchase at BMW dealerships throughout
Malaysia. The retail prices (on the
road, without insurance, with BMW Service + Repair Inclusive (BS+RI)) for the
all new BMW 7 Series are:
• BMW 730Li : 648,800.00
• BMW 740Li: RM 818,800.00
• BMW ActiveHybid 7L: RM 938,800.00
About
BMW E f f icientDyna mics
BMW
Efficien tD y namics was co ined by BMW more than a decade ag o to define the
compan y ’ s lo n g term su stainab le strateg y to pro duce fuel-sav in g and
alternativ e veh icle co ncep ts thro u gh clean pro d uctio n processes. It is
an array of techn o lo g ies that are already fitted as stan dard acro ss
practically the w ho le model ran ge. A
s the manufacturer w ith th e most
comprehen sive pro gramme for red ucing fuel con sumptio n an d emissio n s,
BMW Efficien tD y namics are desig ned t o enhance the performance an d driv in g p leasure of the veh icles at
the same time. In 20 0 7, BMW was awarded
a “ G reen Steerin g Wheel” for ou tstand in g env iro nmen tal in no
vatio n for its BMW Efficien tD y namics tech n o lo g y.
The
BMW Group
The
BMW Gro u p is one of the most successful
manufacturers of automob iles an
d motorcycles in the w orld w ith
i t s BMW, MINI, Hu sq varna Mo
torcycles an d Ro ll s-Ro yce brand s .
As a g lobal company, the BMW
Gro up operates 2 9 pro d uctio n an d assembly facilities in
14 co u n tries and has a g lo bal sales netw ork in more than 14 0 co u n
tries.
In
20 1 2, the BMW Gro up so ld
abo u t 1.8 5 millio n cars and
more than 11 7,0 0 0 motorcycles w orld w ide. The profit before
tax for the financial year
20 1 1 was euro
7.38 b ill io n o n
reven ues amoun tin g to
euro 68.82 b ill io n.
A t 3 1
December
20 1 1, the BMW Gro u p had a workforce of approximately 1 0 0,0 0 0 emplo yees.
The
success of the BMW Gro u p has alway s been b u il t on lo n g-term th in k in
g and resp o n sib le actio n. The compan y has therefore establi shed ecological
and social sustainabili ty throughout
the value chain,
comprehensive produc t respo n
sib il ity an d a clear commitment to con serv in g reso urces as an
in tegral part of its
strateg y. A s a resu lt of its efforts,
the BMW Gro u p has been
ranked in d u stry leader in th e Do w Jones Su stainab il ity In dexes
for the last eig h t years.
About
BMW Malaysia Sdn. Bhd
BMWMalay
sia Sdn Bhd is a jo in t ven ture
between Bayerische Mo toren
Werke (BMW) A G an d Sime Darb y
Berhad. BMW Malay s ia activ ities co ver the w h o lesale of BMW cars, spare
parts an d accessories, as well as the o verall p lan n in g of sales, marketin
g, after-sales, and o ther related activ it ies
in Malay sia. Its dealersh ip
netw ork covers 16 ou tlets
in vario u s cities in Malay sia.
Website www.bmwgro u p.com
Facebo
o k : http://w w
w.facebook.com/BM W Group
Twitter: http:// tw i tter.com/BM W
Group
Yo
uTube: http://w w
w.youtube.com/BMW Groupview
Go
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Labels: BMW 7 S e r i e s, BMW 730Li, BMW 740Li, BMW ActiveHybrid 7L, BMW Group Malaysia